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Trout on strategy : capturing mindshare, conquering markets
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Introduction to marketing 12th ed.
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Ten deadly marketing sins : signs and solutions
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Principles of marketing 17th ed.
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Principles of marketing 15th ed.
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Principles of marketing 16th ed.
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Principles of marketing 14th ed.
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Marketing strategy : decision-focused approach 6th ed.
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Value-based marketing: marketing strategies for corporate growth and shareholder value, 2nd ed.
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