APA Style
Walker, Orville C., Mullins, John W.. (2008).
Marketing strategy : decision-focused approach 6th ed. (6th).
New York:
McGraw-Hill.
Chicago Style
Walker, Orville C., Mullins, John W..
Marketing strategy : decision-focused approach 6th ed..
6th
New York:
McGraw-Hill,
2008.
Text.
MLA Style
Walker, Orville C., Mullins, John W..
Marketing strategy : decision-focused approach 6th ed..
6th
New York:
McGraw-Hill,
2008.
Text.
Turabian Style
Walker, Orville C., Mullins, John W..
Marketing strategy : decision-focused approach 6th ed..
6th
New York:
McGraw-Hill,
2008.
Print.