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Marketing strategy : planning and implementation
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International marketing : a global perspective 3rd ed.
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Branding.com : online branding for marketing success
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty
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Simply better : winning and keeping customers by delivering what matters most
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International marketing; International students version, 6th.
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Basic marketing research : integration of social media 4th ed., international ed.
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