APA Style

Walker, Orville C., Boyd, Herper W, Larreche, Jean-Claude. (1999). Marketing strategy : planning and implementation (International Edition). Singapore: McGraw-Hill.

Chicago Style

Walker, Orville C., Boyd, Herper W, Larreche, Jean-Claude. Marketing strategy : planning and implementation. International Edition Singapore: McGraw-Hill, 1999. Text.

MLA Style

Walker, Orville C., Boyd, Herper W, Larreche, Jean-Claude. Marketing strategy : planning and implementation. International Edition Singapore: McGraw-Hill, 1999. Text.

Turabian Style

Walker, Orville C., Boyd, Herper W, Larreche, Jean-Claude. Marketing strategy : planning and implementation. International Edition Singapore: McGraw-Hill, 1999. Print.