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This study aims to analyze the effect of brand image, viral marketing, and product quality on interest in buying other coffee products. The data used in this study were obtained from a data questionnaire distributed to 100 respondents, namely consumers of other coffee products with Non Probability Sampling Withdrawal and data processed with the IBM SPSS version 25 application. significant effect on Buying Interest in other Kopi Lain Hati products, while Viral Marketing partially has a positive and insignificant effect on Buying Interest in other Kopi Lain Hati products. Furthermore, simultaneously Brand Image, Viral Marketing, and Product Quality have an effect on Buying Interest in other Kopi Hati products