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Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players
Availability : 1 copies available for loan
Brand failures: the truth about the 100 biggest brandign mistakes of all time
Availability : 1 copies available for loan
Brand babble: sense and nonsense about branding
Availability : 1 copies available for loan
How brands become icons: the principles of cultural branding
Availability : 1 copies available for loan
Brand asset management: driving profitable growth through your brands
Availability : 1 copies available for loan