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Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players

Availability : 1 copies available for loan
Brand babble: sense and nonsense about branding

Brand babble: sense and nonsense about branding

Availability : 1 copies available for loan
How brands become icons: the principles of cultural branding

How brands become icons: the principles of cultural branding

Availability : 1 copies available for loan
Brand asset management: driving profitable growth through your brands

Brand asset management: driving profitable growth through your brands

Availability : 1 copies available for loan