Collections
Strategic brand management : building, measuring, and managing brand equity 4th global ed.
Availability : 2 copies available for loan
Branding in asia : the creation, development, and management of asia brands for the global market
Availability : 2 copies available for loan
Brand positioning: Strategies for competitive advantage, 2nd ed.
Availability : 2 copies available for loan
Branding unbound: The future of advertising, sales, and the brand experience in the wireless age
Availability : 3 copies available for loan
The case for B2B branding: Pulling away from the business to business pack
Availability : 1 copies available for loan
Brand management : a theoretical and practical approach
Availability : 1 copies available for loan
Harvard business review on brand management
Availability : 1 copies available for loan
Branding in asia : the creation, development, and management of asian brands for the global market, revised ed.
Availability : 1 copies available for loan
Asian branding : a great way to fly
Availability : 1 copies available for loan