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Strategic brand management : building, measuring, and managing brand equity 5th global ed.
Availability : 2 copies available for loan
Strategic brand management : building, measuring, and managing brand equity 4th global ed.
Availability : 2 copies available for loan
Creating passion brands : getting to the heart of branding
Availability : 1 copies available for loan
Global brand integrity management : how to protect your product in today's competitive environment
Availability : 1 copies available for loan
Cyberbranding : brand building in the digital economy
Availability : 1 copies available for loan
Conquering consumerspace : marketing strategies for a branded world
Availability : 1 copies available for loan
eBrands : building an internet business at breakneck speed
Availability : 1 copies available for loan
Winning the profit game : smarter pricing, smarter branding
Availability : 1 copies available for loan
The brand gap : how to bridge the distance between business strategy and design revised ed.
Availability : 1 copies available for loan