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Strategic brand management : building, measuring, and managing brand equity 5th global ed.

Availability : 2 copies available for loan
Creating passion brands : getting to the heart of branding

Creating passion brands : getting to the heart of branding

Availability : 1 copies available for loan

Global brand integrity management : how to protect your product in today's competitive environment

Availability : 1 copies available for loan

Cyberbranding : brand building in the digital economy

Availability : 1 copies available for loan
Conquering consumerspace : marketing strategies for a branded world

Conquering consumerspace : marketing strategies for a branded world

Availability : 1 copies available for loan

eBrands : building an internet business at breakneck speed

Availability : 1 copies available for loan

Winning the profit game : smarter pricing, smarter branding

Availability : 1 copies available for loan

The business of brands

Availability : 2 copies available for loan