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Conquering consumerspace : marketing strategies for a branded world
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The future of competition: co-creating unique value with customers
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Free gift inside!!: Forget the customer, develop marketease
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One customer, divisible: Linking customer insight to loyalty and advocacy behavior
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One billion customers: Lessons from the front lines of doing business in China
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Magnetic service: Secrets for creating passionately devoted customers
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Capturing customers' hearts: Leave your competition to chase their pockets
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Customer culture: How FedEx® and other great companies put the customer first every day
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Hug your customers : love the results
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty
Availability : 1 copies available for loan