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Managing operations : across the supply chain
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Operations management : processes and supply chains 9th global ed.
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Creating breakthrough products : innovation from product planning to program approval
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New product development and delivery: ensuring successful products through integrated process management
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Conquering consumerspace : marketing strategies for a branded world
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The big idea : how business innovators get great ideas to market
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Customer-centric product definition : the key to great product development
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eBrands : building an internet business at breakneck speed
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Winning the profit game : smarter pricing, smarter branding
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