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Business-to-business market research, 2nd ed.
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The greenspan effect: words that move the world's markets
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Big business marketing for small business budgets
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The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years
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Free gift inside!!: Forget the customer, develop marketease
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Fool-proof marketing: 15 winning methods for selling any product or service in any economy
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How to think like the world's greatest marketing minds
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The art & science of interpreting market research evidence
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Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation
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