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Analysis for marketing planning, 5th ed.
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Pocketbook power: how to reach the hearts and minds of today's most coveted consumers - women
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Avon: building the world's premier company for women
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Global account management: creating value
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Winning the mom market in indonesia: strategi membidik pasar ibu
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The customer learning curve: creating profits from marketing chaos
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Market-driven management : using the new marketing concept to create a customer-oriented company
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New product development and delivery: ensuring successful products through integrated process management
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Sun tzu creating distribution strategy : aplikasi strategi perang sun tzu dalam pendistribusian produk
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