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Strategic brand management : building, measuring, and managing brand equity 5th global ed.
Availability : 2 copies available for loan
Creating passion brands : getting to the heart of branding
Availability : 1 copies available for loan
Global brand integrity management : how to protect your product in today's competitive environment
Availability : 1 copies available for loan
Table of integrals series and products
Availability : 1 copies available for loan
New products management, 7th ed.
Availability : 1 copies available for loan
Financial products: an introduction using mathematics and excel
Availability : 1 copies available for loan
Customer-centric product definition : the key to great product development
Availability : 1 copies available for loan
Next generation product development : how to increase productivity, cut costs, and reduce cycle times
Availability : none copy available
Harvard business essentials : managing creativity and innovation
Availability : 2 copies available for loan