Record Detail

Pembimbing: Deden Prayitno-- The property industry is growing rapidly as a growing business
development, in this case the most important is customers satisfaction with the
services provided by the company, because customers satisfaction is one
indicator of the company's performance. Similarly, customers satisfaction for the
Mulia Group is also affected by the service factor, especially in terms of service
customers complaints and product demands.
The objective is to developing a CRM system (Customer Relationship
Management), one of which facilitates their grievance, facilitate the
implementation of the demand for the product to the building management, and
improve quality of service in the company so as to create customer satisfaction.
Results are expected by the CRM is to better facilitate service and matters related
to the customer.