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PEMBIMBING:Sri Wahyuni_The purpose of this research is to analyze the correlation between CSR and brand loyalty through functional image, affective image and brand religiosity aura as intervening variable in three banks (BSM, BRI Sharia and BNI Sharia) that perform CSR program annually. Questionnaire was used to obtain the primary data with nonprobability sampling as a sampling technique. With 149 respondents from Depok, East Java, this research using Structural Equation Modeling (SEM) with AMOS 21 as data analysis. The result of research shows that there is a positive and high correlation between CSR and brand loyalty through affective image. Otherwise The result shows that there is negative correlation between CSR and brand loyalty through functional image. From the result of analysis, it can be recommended that banks should pay attention to the product and service quality and innovate new product to gain customer loyalty.