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This study aims at determining the effect of lecturers’ service quality variables on students’ motivation in a private university in Indonesia. Reaching student motivation for learning is one of the most serious objectives in all institutions of higher learning. This study employed quantitative method in examining the hypotheses. Survey method is used for data collection. Five SERVQUAL dimensions are used to measure their relationship with students motivation by using Pearson Correlation Analysis and total of 263 students are chosen as sample. The dimensions of SERVQUAL become the independent variables for measuring the impact to student motivation by using Multiple Regression Analysis. The findings show that Assurance variable confirms a positive relationship (r= .273, p < 0.01) and Empathy is also one of the variables that is positively correlated (r= .353, p < 0.01) with student’s motivation. There is only 1 variable of lecturers SERVQUAL that is significant to students motivation; namely Empathy variable (.027).
Keywords: lecturers’ service quality, students’ motivation, relationship, impact