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There are several ways that can be used by companies in obtaining external funds, one of them is the capital market. Stock is one of the most popular capital market’s instruments. Stock price is often used as a reference in investing. Stock price can go up and down depending on supply and demand in the capital market, as well as macroeconomic fundamentals. This study aims to determine the influence of Return On Equity (ROE), sales growth, Total Asset Turn Over (TATO), and Accounts Receivable Turnover (ARTO) to stock price in the retail companies listed on Indonesia Stock Exchange (IDX) for the period 2010-2014. The technique used in this study was purposive sampling. Based on the criteria, then there are 13 companies sampled. This study also uses multiple linear regression analysis. From the study result partially showed that Return On Equity and sales growth have a significant effect on stock price, while Total Asset Turn Over and Accounts Receivable Turnover have no significant effect on stock price. Simultaneously, Return On Equity, sales growth, Total Asset Turn Over, and Accounts Receivable Turnover have a significant effect on stock price.

Keywords: Stock Price, Return On Equity (ROE), sales growth, Total Asset Turn Over (TATO), Accounts Receivable Turnover (ARTO)