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The purpose of this research is to analyze the influence of internal factors of banks consisting of Capitacl Adequacy Ratio, Non Performing Loans, Operating Expenses Operating Income, Loan to Deposit Ratio, and external factors of banks consisting of the value exchange rate of rupiah against the U.S dollar, interest rate (SBI 1 month), and the inflation rate to Return On Asset of the general bank. It used the secondary data from Indonesia Economic and Financial Statistic which published by Bank Indonesia monthly. The sample took from Return On Asset of general bank as series, Capital Adquacy Ratio, Non Performing Loans, Operating Expenses Operating Income, Loan to Deposit Ratio, inflation rate, exchange rate rupiah to US $, and SBI rate with period 2007-2010. The result shows, external factors of banks and Capital Adquacy Ratio do not significantly influence to Return On Asset of general bank. while internal factors are significantly influence to Return On Asset general bank. As the simul taneous, the seven variables have positive significant influence to the Return On Asset general bank it can be proofed with F value > F table (7.574 > 2.689). And all of the independence variable have had influenced for 52.9 percent to the Return On Asset general bank.