Record Detail

"The company growth of PT legrand Indonesia that addressed at setiabudi building II, 6th floor, suite 603, Jl. H.R Rasuna Said, kav.62, Jakarta has not reached yet the target set by its owner. That way, an alternative should be implemented namely balanced scorecard that it is more comprehensive, measurable, and balance from both side financial and non-financial performance.
In this thesis, company performance is measured from four perfectives covering financial, customer, internal business process and learning/growth. Financial perfective is measured by using growth of earning before tax followed by financial ratios such as return on equity, assets turnover, and return on assets. Perfective customer by using customer retention, customer turnover and customer satisfaction index. Specifically for customer satisfaction, it is measured by deploying questionnaire to customers. Internal business process is measured from new source of revenue, opening new branch and days sales number/inventory. The last perfective, learning and growth, is measured from both sides employee capability and employee satisfaction index. Following customers satisfaction model, employee satisfaction is as well measured by deploying questionnaire to employee.
Based on result of research that has been conducted, the conclusion is that learning and growth perfective is still not good based on employee satisfaction at moderate level, although from both sides employee’s last level education and seniority are adequate. These seems causing launching new products as new source of revenue can’t be yet relied on and opening new branch is still postponed. As well, unsatisfied employee can impact in giving good service to customers that it is reflected from “adequate” answer from customers, even though booth customer retention and customer turnover can be kept at good level due to some commercial programs such as discount, rebates, exhibition sharing activity, special reward and total support from PT legrand Indonesia’s employee for its customer. Mixing of all above conditions caused earning growth still low that it is reflected from unsatisfied financial ratios.
It is suggested to management of PT legrand Indonesia to be more taken account of employee satisfaction in order to encourage their spirit in handling the job to achieve the company’s goal. As well, customer satisfaction should be more improved with creating other commercial programs such as lottery and advertisement in both printing and electronic media."