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Image of Peran celebrity endorser dan price terhadap purchase intention melalui brand image sebagai variabel mediasi dalam industri kuliner (studi kasus: sambal bakar indonesia di kota tangerang selatan

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Peran celebrity endorser dan price terhadap purchase intention melalui brand image sebagai variabel mediasi dalam industri kuliner (studi kasus: sambal bakar indonesia di kota tangerang selatan


Pembimbing:Ovalia, S.Pd., M.Si--


Availability

SM-243119SM-243119DigitalAvailable

Detail Information

Series Title
-
Call Number
SM-243119
Publisher Perbanas Institute : Jakarta.,
Collation
xvi, 119 hlm,:, ilus
Language
Indonesia
ISBN/ISSN
-
Classification
SM-243119
Content Type
-
Media Type
-
Carrier Type
-
Edition
S1 Manajemen
Subject(s)
CELEBRITY ENDORSER, PRICE, BRAND IMAGE, DAN PURCHA
Specific Detail Info
-
Statement of Responsibility

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