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A Brand Loyalty Model for the Indonesian Retail Market
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Abstract
This paper aims to introduce a conceptual framework emphasizing the intricate nature of brand loyalty in the retail market. Grounded in marketing literature and theory, it puts forth several propositions. The conceptual model outlined in the paper proposes a research agenda for the future, with relevance to both the Indonesian and global markets
Keywords: brand loyalty, retail market, conceptual model, Indonesian market,
global market
Availability
| A-000246 | A-000246 | Digital | Available |
Detail Information
| Series Title |
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| Call Number |
A-000246
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| Publisher | Perbanas Institute : jakata., 2024 |
| Collation |
8 hlm
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| Language |
Eng
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| ISBN/ISSN |
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| Classification |
A-000246
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
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| Subject(s) | |
| Specific Detail Info |
Silahkan hubungi penulis untuk mengakses tulisan ini
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| Statement of Responsibility |
-
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Other version/related
No other version available
Digital Library | Perbanas Institute
Library Management SystemPerpustakaan Perbanas Institute adalah fasilitas lembaga yang mendukung kegiatan Tri Dharma Perguruan Tinggi.
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