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Image of Pengaruh Percieved Ease Of Use, Perceived Of Trust, dan Sales Promotion terhadap Purchase Decision di Era Pandemi Covid-19 (Studi pada Pengguna Aplikasi Shopee dan Non Shopee)

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Pengaruh Percieved Ease Of Use, Perceived Of Trust, dan Sales Promotion terhadap Purchase Decision di Era Pandemi Covid-19 (Studi pada Pengguna Aplikasi Shopee dan Non Shopee)

Nabila Zahrani - Personal Name

Pembimbing: Umbas Krisnanto -- Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use, perceived of trust dan sales promotion terhadap Purchase Decision. Sampel yang digunakan adalah pengguna aplikasi Shopee dan Non Shopee sebanyak 200 responden. Penelitian ini dilakukan menggunakan metode asosiatif dengan pendekatan kuantitatif. Teknik analisis yang digunakan adalah uji validitas dengan menggunakan Corrected Item-Total Correlation, uji reliabilitas dengan menggunakan Cronchbach

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SM-222502 SM-222502 Digital Available

Detail Information

Series Title	-
Call Number	SM-222502
Publisher	Perbanas Institute : Jakarta., 2021
Collation	xvi, 101 hlm.; illus
Language	Indonesia
ISBN/ISSN	-
Classification	SM-222502
Content Type	-
Media Type	-
Carrier Type	-
Edition	S1 Manajemen
Subject(s)	SALES PROMOTION PERCEIVED EASE OF USE PERCEIVED OF TRUST ECOMMERCE
Specific Detail Info	-
Statement of Responsibility	-

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Pengaruh Percieved Ease Of Use, Perceived Of Trust, dan Sales Promotion terhadap Purchase Decision di Era Pandemi Covid-19 (Studi pada Pengguna Aplikasi Shopee dan Non Shopee)

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