Record Detail

This study aimes to analyze competitive profile and the implicated directional policy for corporate-level strategy for BCA Bank in facing external and internal challenges resulted by pandemic COVID-19, the revolution of industry 4.0, globalization, and other signficant business enviroment. This qualitative research applied case stud approach and used secundary data that were obtained electronically. The result of the study shows that BCA Bank has the superior position in competition and the top management of BCA Bank is privileged to still hold growth strategies as directional policy for the bank in the future. In order to choose the most appropriate corporate-level strategy, it is recommended to apply a thorough analysis in decision making by using Quantitative Strategic Planning Matrix (QSMP).