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Strategic brand management : building, measuring, and managing brand equity 5th global ed.


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0000073032658.827 Kel SPerpustakaan PusatAvailable
0000073033658.827 Kel SPerpustakaan BekasiAvailable

Detail Information

Series Title
-
Call Number
658.827 Kel S
Publisher Pearson : Harlow.,
Collation
621 hlm.: ilus.; 28 cm.
Language
Inggris
ISBN/ISSN
9781292314969
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
5th edition, Global edition
Subject(s)
PRODUCT MANAGEMENT
BRAND NAME PRODUCT
BRAND NAME PRODUCTS-MANAGEMENT
Specific Detail Info
-
Statement of Responsibility

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