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Marketing strategy : decision-focused approach 6th ed.
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Value-based marketing: marketing strategies for corporate growth and shareholder value, 2nd ed.
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Market-based management: strategies for growing customer value and profitability
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Services marketing : people, technology, strategy 7th ed.
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Will and vision: How latecomers grow to dominate markets
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The smart marketer in cafe: strategi memaksimalkan penetrasi produk
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The financial times marketing casebook, 2nd ed.
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