APA Style
Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver. (2018).
Principles of marketing 17th ed. (17th ed., Global Ed.).
Harlow:
Pearson.
Chicago Style
Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver.
Principles of marketing 17th ed..
17th ed., Global Ed.
Harlow:
Pearson,
2018.
Text.
MLA Style
Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver.
Principles of marketing 17th ed..
17th ed., Global Ed.
Harlow:
Pearson,
2018.
Text.
Turabian Style
Kotler, Philip, Armstrong, Gary, Opresnik, Marc Oliver.
Principles of marketing 17th ed..
17th ed., Global Ed.
Harlow:
Pearson,
2018.
Print.