APA Style

Gunther, Robert E., Mahajan, Vijay, Wind, Yoram (Jerry). (2002). Convergence marketing: strategies for reaching the new hybrid consumer . New Jersey: Prentice Hall.

Chicago Style

Gunther, Robert E., Mahajan, Vijay, Wind, Yoram (Jerry). Convergence marketing: strategies for reaching the new hybrid consumer. New Jersey: Prentice Hall, 2002. Text.

MLA Style

Gunther, Robert E., Mahajan, Vijay, Wind, Yoram (Jerry). Convergence marketing: strategies for reaching the new hybrid consumer. New Jersey: Prentice Hall, 2002. Text.

Turabian Style

Gunther, Robert E., Mahajan, Vijay, Wind, Yoram (Jerry). Convergence marketing: strategies for reaching the new hybrid consumer. New Jersey: Prentice Hall, 2002. Print.