APA Style
Kotler, Philip, Bes, Fernando Trias De. (2003).
Lateral marketing : new techniques for finding breakthrough ideas .
New Jersey:
.
Chicago Style
Kotler, Philip, Bes, Fernando Trias De.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
,
2003.
Text.
MLA Style
Kotler, Philip, Bes, Fernando Trias De.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
,
2003.
Text.
Turabian Style
Kotler, Philip, Bes, Fernando Trias De.
Lateral marketing : new techniques for finding breakthrough ideas.
New Jersey:
,
2003.
Print.