APA Style

Walker, Orville C., Mullins, John W.. (2014). Marketing strategy : a decision-focused approach 8th ed. (8th). Singapore: McGraw-Hill Irwin.

Chicago Style

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach 8th ed.. 8th Singapore: McGraw-Hill Irwin, 2014. Text.

MLA Style

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach 8th ed.. 8th Singapore: McGraw-Hill Irwin, 2014. Text.

Turabian Style

Walker, Orville C., Mullins, John W.. Marketing strategy : a decision-focused approach 8th ed.. 8th Singapore: McGraw-Hill Irwin, 2014. Print.