APA Style

Lancaster, Geoff, Reynolds, Paul. (2001). The art of marketing : introduction to marketing vol. 1 . New Delhi: Crest Publishing House.

Chicago Style

Lancaster, Geoff, Reynolds, Paul. The art of marketing : introduction to marketing vol. 1. New Delhi: Crest Publishing House, 2001. Text.

MLA Style

Lancaster, Geoff, Reynolds, Paul. The art of marketing : introduction to marketing vol. 1. New Delhi: Crest Publishing House, 2001. Text.

Turabian Style

Lancaster, Geoff, Reynolds, Paul. The art of marketing : introduction to marketing vol. 1. New Delhi: Crest Publishing House, 2001. Print.