APA Style
Cravens, David W.. (2006).
Strategic marketing 8th ed. (8th).
Singapore:
McGraw-Hill.
Chicago Style
Cravens, David W..
Strategic marketing 8th ed..
8th
Singapore:
McGraw-Hill,
2006.
Text.
MLA Style
Cravens, David W..
Strategic marketing 8th ed..
8th
Singapore:
McGraw-Hill,
2006.
Text.
Turabian Style
Cravens, David W..
Strategic marketing 8th ed..
8th
Singapore:
McGraw-Hill,
2006.
Print.