APA Style

Keller, Kevin Lane. (2013). Strategic brand management : building, measuring, and managing brand equity 4th global ed. (4th). Harlow: Pearson.

Chicago Style

Keller, Kevin Lane. Strategic brand management : building, measuring, and managing brand equity 4th global ed.. 4th Harlow: Pearson, 2013. Text.

MLA Style

Keller, Kevin Lane. Strategic brand management : building, measuring, and managing brand equity 4th global ed.. 4th Harlow: Pearson, 2013. Text.

Turabian Style

Keller, Kevin Lane. Strategic brand management : building, measuring, and managing brand equity 4th global ed.. 4th Harlow: Pearson, 2013. Print.