APA Style

Jain, Subhash C., Haley, George T.. (2009). Marketing planning and strategy 8th ed. (8th). Ohio: Cengage Learning.

Chicago Style

Jain, Subhash C., Haley, George T.. Marketing planning and strategy 8th ed.. 8th Ohio: Cengage Learning, 2009. Text.

MLA Style

Jain, Subhash C., Haley, George T.. Marketing planning and strategy 8th ed.. 8th Ohio: Cengage Learning, 2009. Text.

Turabian Style

Jain, Subhash C., Haley, George T.. Marketing planning and strategy 8th ed.. 8th Ohio: Cengage Learning, 2009. Print.