APA Style

Malhotra, Naresh K, Birks, David F., Wills, Peter. (2012). Marketing research : an applied approach 4th ed. (4th). Harlow: .

Chicago Style

Malhotra, Naresh K, Birks, David F., Wills, Peter. Marketing research : an applied approach 4th ed.. 4th Harlow: , 2012. Text.

MLA Style

Malhotra, Naresh K, Birks, David F., Wills, Peter. Marketing research : an applied approach 4th ed.. 4th Harlow: , 2012. Text.

Turabian Style

Malhotra, Naresh K, Birks, David F., Wills, Peter. Marketing research : an applied approach 4th ed.. 4th Harlow: , 2012. Print.