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Pengaruh citra merek,harga dan kualitas produk terhadap keputusan pembelian pada tipe motor sport merek yamaha dan kawasaki di wilayah jakarta
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PEMBIMBING:Steph Subanidja_This study aims to analyze: The Influence of Brand Image, Price, and
Product Price on the types of motor sport brands Yamaha and Kawasaki in the
area of Jakarta. The research method used quantitative method with technique
using questionnaire data. The population of this study are consumers who use
Yamaha brand motor sport products and Kawasaki brand with the number of
samples of 100 respondents. Data analysis technique using multiple linear
analysis method, hypothesis test using F test, t test, and R
Availability
| SM-181046 | SM-181046 | Perpustakaan Pusat | Available |
Detail Information
| Series Title |
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| Call Number |
SM-181046
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| Publisher | Perbanas Institute : Jakarta., 2018 |
| Collation |
ix,162hlm.;illus.;28cm.
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| Language |
Indonesia
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| ISBN/ISSN |
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| Classification |
SM-181046
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
S1 Manajemen
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| Specific Detail Info |
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| Statement of Responsibility |
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No other version available
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