APA Style
Davis, Scott M., Dunn, Michael. (2002).
Building the brand-driven business : operationalize your brand to drive profitable growth .
San Fransisko:
Jossey-Bass.
Chicago Style
Davis, Scott M., Dunn, Michael.
Building the brand-driven business : operationalize your brand to drive profitable growth.
San Fransisko:
Jossey-Bass,
2002.
Text.
MLA Style
Davis, Scott M., Dunn, Michael.
Building the brand-driven business : operationalize your brand to drive profitable growth.
San Fransisko:
Jossey-Bass,
2002.
Text.
Turabian Style
Davis, Scott M., Dunn, Michael.
Building the brand-driven business : operationalize your brand to drive profitable growth.
San Fransisko:
Jossey-Bass,
2002.
Print.