APA Style
Shimp, Terence A.. (2010).
Integrated marketing communication in advertising and promotion .
China:
South-Western.
Chicago Style
Shimp, Terence A..
Integrated marketing communication in advertising and promotion.
China:
South-Western,
2010.
Text.
MLA Style
Shimp, Terence A..
Integrated marketing communication in advertising and promotion.
China:
South-Western,
2010.
Text.
Turabian Style
Shimp, Terence A..
Integrated marketing communication in advertising and promotion.
China:
South-Western,
2010.
Print.