APA Style

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. (2003). Advertising and integrated brand promotion 3rd ed. (3rd). Ohio: Thomson South-Western.

Chicago Style

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion 3rd ed.. 3rd Ohio: Thomson South-Western, 2003. Text.

MLA Style

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion 3rd ed.. 3rd Ohio: Thomson South-Western, 2003. Text.

Turabian Style

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion 3rd ed.. 3rd Ohio: Thomson South-Western, 2003. Print.