APA Style

D\'Alessandro, David F., Owens, Michele. (2001). Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players . United States of America: McGraw-Hill.

Chicago Style

D\'Alessandro, David F., Owens, Michele. Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players. United States of America: McGraw-Hill, 2001. Text.

MLA Style

D\'Alessandro, David F., Owens, Michele. Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players. United States of America: McGraw-Hill, 2001. Text.

Turabian Style

D\'Alessandro, David F., Owens, Michele. Brand warfare: 10 rules building for building the killer brand lesson for new and old economy players. United States of America: McGraw-Hill, 2001. Print.