APA Style

Holt, Douglas B.. (2004). How brands become icons: the principles of cultural branding . United States of America: Harvard Business School Press.

Chicago Style

Holt, Douglas B.. How brands become icons: the principles of cultural branding. United States of America: Harvard Business School Press, 2004. Text.

MLA Style

Holt, Douglas B.. How brands become icons: the principles of cultural branding. United States of America: Harvard Business School Press, 2004. Text.

Turabian Style

Holt, Douglas B.. How brands become icons: the principles of cultural branding. United States of America: Harvard Business School Press, 2004. Print.