APA Style

Ramaswamy, Venkat, Prahalad,C.K. (2004). The future of competition: co-creating unique value with customers . United States of America: Harvard Business School Press.

Chicago Style

Ramaswamy, Venkat, Prahalad,C.K. The future of competition: co-creating unique value with customers. United States of America: Harvard Business School Press, 2004. Text.

MLA Style

Ramaswamy, Venkat, Prahalad,C.K. The future of competition: co-creating unique value with customers. United States of America: Harvard Business School Press, 2004. Text.

Turabian Style

Ramaswamy, Venkat, Prahalad,C.K. The future of competition: co-creating unique value with customers. United States of America: Harvard Business School Press, 2004. Print.