APA Style
Lehmann, Donald R., Winer, Russell S.. (2002).
Analysis for marketing planning, 5th ed. (5th).
New York:
McGraw-Hill.
Chicago Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning, 5th ed..
5th
New York:
McGraw-Hill,
2002.
Text.
MLA Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning, 5th ed..
5th
New York:
McGraw-Hill,
2002.
Text.
Turabian Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning, 5th ed..
5th
New York:
McGraw-Hill,
2002.
Print.