APA Style

Ketchum, David. (2003). Big M, little m marketing: New strategies for a new Asia . Singapore: .

Chicago Style

Ketchum, David. Big M, little m marketing: New strategies for a new Asia. Singapore: , 2003. Text.

MLA Style

Ketchum, David. Big M, little m marketing: New strategies for a new Asia. Singapore: , 2003. Text.

Turabian Style

Ketchum, David. Big M, little m marketing: New strategies for a new Asia. Singapore: , 2003. Print.