APA Style
Kumar, Nirmalya. (2004).
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation .
United States of America:
Harvard Business School Publishing Corporaton.
Chicago Style
Kumar, Nirmalya.
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation.
United States of America:
Harvard Business School Publishing Corporaton,
2004.
Text.
MLA Style
Kumar, Nirmalya.
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation.
United States of America:
Harvard Business School Publishing Corporaton,
2004.
Text.
Turabian Style
Kumar, Nirmalya.
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation.
United States of America:
Harvard Business School Publishing Corporaton,
2004.
Print.