APA Style

Sengupta, Subroto. (2005). Brand positioning: Strategies for competitive advantage, 2nd ed. (2nd). New Delhi: Tata McGraw-Hill.

Chicago Style

Sengupta, Subroto. Brand positioning: Strategies for competitive advantage, 2nd ed.. 2nd New Delhi: Tata McGraw-Hill, 2005. Text.

MLA Style

Sengupta, Subroto. Brand positioning: Strategies for competitive advantage, 2nd ed.. 2nd New Delhi: Tata McGraw-Hill, 2005. Text.

Turabian Style

Sengupta, Subroto. Brand positioning: Strategies for competitive advantage, 2nd ed.. 2nd New Delhi: Tata McGraw-Hill, 2005. Print.