APA Style

Docters, Robert G.. (2004). Winning the profit game : smarter pricing, smarter branding . New York: McGraw-Hill.

Chicago Style

Docters, Robert G.. Winning the profit game : smarter pricing, smarter branding. New York: McGraw-Hill, 2004. Text.

MLA Style

Docters, Robert G.. Winning the profit game : smarter pricing, smarter branding. New York: McGraw-Hill, 2004. Text.

Turabian Style

Docters, Robert G.. Winning the profit game : smarter pricing, smarter branding. New York: McGraw-Hill, 2004. Print.