APA Style

Kurtz, David L.. (2008). Principles of contemporary marketing . Ohio: Thomson South-Western.

Chicago Style

Kurtz, David L.. Principles of contemporary marketing. Ohio: Thomson South-Western, 2008. Text.

MLA Style

Kurtz, David L.. Principles of contemporary marketing. Ohio: Thomson South-Western, 2008. Text.

Turabian Style

Kurtz, David L.. Principles of contemporary marketing. Ohio: Thomson South-Western, 2008. Print.