APA Style

Bacon, Terry R., Pugh, David G.. (2004). The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena . New York: Amacom.

Chicago Style

Bacon, Terry R., Pugh, David G.. The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena. New York: Amacom, 2004. Text.

MLA Style

Bacon, Terry R., Pugh, David G.. The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena. New York: Amacom, 2004. Text.

Turabian Style

Bacon, Terry R., Pugh, David G.. The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena. New York: Amacom, 2004. Print.