APA Style

Barwise, Patrick, Meehan, Sean. (2004). Simply better : winning and keeping customers by delivering what matters most . Massachusetts: Harvard Business School Press.

Chicago Style

Barwise, Patrick, Meehan, Sean. Simply better : winning and keeping customers by delivering what matters most. Massachusetts: Harvard Business School Press, 2004. Text.

MLA Style

Barwise, Patrick, Meehan, Sean. Simply better : winning and keeping customers by delivering what matters most. Massachusetts: Harvard Business School Press, 2004. Text.

Turabian Style

Barwise, Patrick, Meehan, Sean. Simply better : winning and keeping customers by delivering what matters most. Massachusetts: Harvard Business School Press, 2004. Print.