APA Style

Strauss, Steven D.. (2002). The big idea : how business innovators get great ideas to market . Chicago: Dearborn.

Chicago Style

Strauss, Steven D.. The big idea : how business innovators get great ideas to market. Chicago: Dearborn, 2002. Text.

MLA Style

Strauss, Steven D.. The big idea : how business innovators get great ideas to market. Chicago: Dearborn, 2002. Text.

Turabian Style

Strauss, Steven D.. The big idea : how business innovators get great ideas to market. Chicago: Dearborn, 2002. Print.